HK Disneyland reports Q1 growth

Filed under News on Feb 6, 2008
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Hong Kong Disneyland has reported "double digit growth" in the October to December period, according to new announcements by Disney. The park opened in October 2005 and missed attendance targets its first two years, and has more recently been the subject of much speculation as to how to fix the problems plaguing the young park. While the company did not reveal exact attendance figures, per head spending, or hotel occupancy, Disney CFO did say that "Attendance at Hong Kong Disneyland improved significantly versus prior year as our entertainment offerings during Halloween and the holidays helped to boost attendance from both the local Hong Kong market and Mainland China." The improvement has been driven by creation of new promotional events and improved relations with the travel trade in Southern China.





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