SeaWorld learning lessons from Discovery Cove

SeaWorld Orlando is seeing record attendance and record customer service marks this summer, a trend that park officials reflects lessons learned from the park's sister attraction, Discovery Cove. According to an Orlando Sentinel report, SeaWorld officials claim

that the park has dramatically ramped up customer service programs during the last two years, adding Discovery Cove-tested services such as roaming guest-service ambassadors, small customer service centers throughout the park, and sidewalk animal exhibits. "Our guests are responding positively, and we're busier than we've ever been," said SeaWorld General Manager Jim Atchison. "Having a great product is of no good if people have a bad experience." Another concept from Discovery Cove, private rental cabanas, is being used by SeaWorld in its new Aquatica water park, which is set to open next spring.