Six Flags: Disney World alternative?

Two months after he accepted the CEO position with Six Flags, Mark Shapiro is attempting to make Six Flags more of an alternative to Walt Disney World, after spending more than a decade at Disney-owned ESPN. "I know the hardship many families have making the jaunt to Orlando; my mission is to make Six Flags the better alternative," Shapiro said to employees at Six Flags America in Largo, following a tour of the park.

Shapiro is expected to try and bring in sponsors for a variety of park's areas, from rides to refreshments. Last week, Six Flags announced a sponsorship agreement with Sunkist to sell their fruit products in Six Flags parks.