Six Flags guest satisfaction hits all-time highs

Six Flags has announced that its guest approval ratings for July hit all-time highs in several categories for the second month in a row. Key categories ranked at all-time highs by park guests included marks for the overall visit, park cleanliness, employee service, ride safety, best roller coasters

and theme rides, variety of entertainment in the park, and character presence in the park. The company also recieved high marks from guests concerning the enforcement of its new non-smoking policy and Guest Code of Conduct surveys.

"This is an indication that even as attendance levels are at the year's peak, guest satisfaction with the overall Six Flags park environment -- including rides, cleanliness, safety, guest service and character presence -- is stronger than ever," said Six Flags President and CEO Mark Shapiro. "The investments we've made in improving the park experience are clearly making a difference, and maintaining this high level of guest satisfaction is critical to our growth strategy."

More details from the press release below.

The surveys were conducted by independent firm Delta Market Research of Hatboro, Pennsylvania, a nationally recognized company which has researched all aspects of the theme park industry for companies including The Walt Disney Company.

The following key categories were ranked at all-time highs by park guests
in July 2007:

• Overall visit;
• Park cleanliness;
• Employee service;
• Ride safety;
• Best roller coasters and thrill rides;
• Variety of entertainment in the park;
• Character presence in the park.

The results reflect input from guests at 14 Six Flags branded locations, and in addition all individual parks received dramatically higher scores over last year in a number of survey categories.

For example, respondents who visited Six Flags Discovery Kingdom in Vallejo, CA, gave the park significantly higher ratings for categories including:

• Overall satisfaction;
• Value for the money;
• Employee service;
• Park cleanliness;
• Overall park safety;
• Variety of entertainment in the park;
• Roller coasters and thrill rides;
• The park's new "Shouka" killer whale show.

Shapiro continued, "These results support our strategy of devoting resources to improving the entire guest experience. The investment we've made in our parks over the last two years will enable us to market a better in-park experience and a stronger brand that will translate into significant word of mouth and position us long-term for increased attendance, higher spending guests, and increased advertising. We are committed to continuing to build Six Flags' reputation as a premier entertainment destination."