Walt Disney World raises ticket prices

Despite a number of ongoing promotions to encourage potential guests to visit during the economic downturn, Disney has announced that it will be increasing ticket prices at its Walt Disney World parks beginning Sunday. The Orlando Sentinel reports that the price of an adult one-day, one-park ticket will climb $4 to $79, while the same ticket for children 3 to 9 will go up $5 to $68. Pricing on WDW's more popular multi-day, multi-park tickets will rise between 2.5 and 4.7 percent, with both the Park Hopper and Water Park Fun & More add-ons increasing $2 to $52 each.

Speaking with the Sentinel, Disney spokeswoman Kim Prunty sounded confident that the increases — the first since last August — won't change guests' opinion of value. "We survey our guests regularly and, in our research, nearly 9 out of 10 guests rate the value of our theme parks as good, very good or excellent," Prunty said. "Our pricing is based on the high quality of experience we deliver to our guests, and our guests continue to agree that a ticket to Walt Disney World represents a great entertainment value."